_ddb-sofia-surf-the-nation-case-study-in-english.jpg "DDB Sofia - Surf The Nation - Case Study - In English from ddb calculation Video Screenshot Preview")
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⏲ Duration: 3 min 87 sec
✓ Published: 14-Sep-2010
✓ Published: 14-Sep-2010
Description:
Young people in Bulgaria perceive mobile internet as something expensive, and only suitable for businessmen. We set out to change that.nnWe developed a digital campaign following online, in real-time, the month-long trip of two guys, depending solely on mobile internet to find food, shelter and party. Their mission was to go around Bulgaria in alphabetical order, and they would only go where people hosted them.nnA real-time calculation of the cost of the mobile traffic used by the two was displa
Young people in Bulgaria perceive mobile internet as something expensive, and only suitable for businessmen. We set out to change that.nnWe developed a digital campaign following online, in real-time, the month-long trip of two guys, depending solely on mobile internet to find food, shelter and party. Their mission was to go around Bulgaria in alphabetical order, and they would only go where people hosted them.nnA real-time calculation of the cost of the mobile traffic used by the two was displa
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