_thrill-bench-mini-john-cooper-works.jpg "THRILL BENCH - MINI John Cooper Works from thrilling bus driving Video Screenshot Preview")
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⏲ Duration: 57 sec
✓ Published: 28-Feb-2013
✓ Published: 28-Feb-2013
Description:
Guerilla campaign on the occasion of the world premiere of MINI John Cooper Works Countryman (JCW).nnThe task:nDevelopment of a guerilla campaign concept to generate public awareness for the new MINI JCW Countryman. Concept, research, technical production, logistics and realization on site.nnThe location:nThe City center of Geneva during the international motor show 2012. Bus stops, public places close to traffic roads, in front of luxury hotels to raise awareness of press and automobile manager
Guerilla campaign on the occasion of the world premiere of MINI John Cooper Works Countryman (JCW).nnThe task:nDevelopment of a guerilla campaign concept to generate public awareness for the new MINI JCW Countryman. Concept, research, technical production, logistics and realization on site.nnThe location:nThe City center of Geneva during the international motor show 2012. Bus stops, public places close to traffic roads, in front of luxury hotels to raise awareness of press and automobile manager
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