_nike-england-campaign.jpg "Nike England campaign from nike football videos Video Screenshot Preview")
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⏲ Duration: 1 min 38 sec
✓ Published: 05-Jul-2013
✓ Published: 05-Jul-2013
Description:
In spring 2013 Nike took over lead sponsorship of the England football team. It was a first for the brand.nnWe were briefed to create and deliver an integrated campaign promoting the sponsorship and official kit. The challenge was to focus not on the sponsorship or kit itself but on the spirit and enthusiasm of the fans.nnTo create excitement at retail, we created and rolled out a UK-wide campaign that ran in over 350 stores. This included two highly immersive experiential executions that firmly
In spring 2013 Nike took over lead sponsorship of the England football team. It was a first for the brand.nnWe were briefed to create and deliver an integrated campaign promoting the sponsorship and official kit. The challenge was to focus not on the sponsorship or kit itself but on the spirit and enthusiasm of the fans.nnTo create excitement at retail, we created and rolled out a UK-wide campaign that ran in over 350 stores. This included two highly immersive experiential executions that firmly
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