AUDI DIGITAL 2015 ENG from google drive user guide Watch Video
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Description: Audi came up with the task of promoting the Audi brand to a target audience of age 30 to 45 with an interest in technology, innovation and design, and putting an emphasis on the advantages of the Audi Quattro, Sport, technology and ultra.nnSince most of the Audi target audience work and live in the city, a challenge was to pass this message to the target audience in the form that would be recognised, noticed and heard, and that it would result in additional interest about the brand at the Audi.l
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