Leeds United sponsor Hisense sees 'lots of space for growth' after surpassing £300m revenue target from focus differentiation strategy Watch Video

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✓ Published: 29-May-2024

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Leeds-based TV and domestic appliance manufacturer Hisense still has “lots of space for growth” after recently surpassing £300m in annual revenue, the firm's UK vice-president has told The Yorkshire Post. <br/>The British arm of the Chinese technology giant launched in this country in 2012 with an initial focus in this country on selling fridges. But in the years since it has substantially expanded its product range including offering state-of-the-art televisions.<br/><br/>In its recently published annual results for 2023, the company recorded revenue of £300.4m, 25 per cent on 2022. Profit stood at £2.3m, 43 per cent higher than the previous year.<br/><br/>The British operation is a small cog in a much bigger wheel, with Hisense having around 100,000 employees globally, a turnover of almost $30bn and its own vast research and development centres across the world.<br/><br/>Meeting The Yorkshire Post at the company’s impressive new offices and showroom at the White Rose Office Park, vice-president Howard Grindrod  said the UK operation is already on course to beat the 2023 revenue figure in 2024 and sees further growth on the horizon.<br/><br/>\