_isobar-touch-table-video.jpg "Isobar Touch Table Video from ftir Video Screenshot Preview")
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⏲ Duration: 63 sec
✓ Published: 18-Dec-2012
✓ Published: 18-Dec-2012
Description:
The Isobar Touch Table was created in a truly revolutionary way. Turning the normally client/agency development platform on its head, Isobar's R&D NOWlab headed to Reebok's North American HQ to talk about their marketing problems. After speaking with the CMO we realized that they had a major sales potential that was currently untapped. Our research discovered that if a customer inside a shoe store touched a shoe on the wall shelves, they were 50% more likely to try it on their foot. If they
The Isobar Touch Table was created in a truly revolutionary way. Turning the normally client/agency development platform on its head, Isobar's R&D NOWlab headed to Reebok's North American HQ to talk about their marketing problems. After speaking with the CMO we realized that they had a major sales potential that was currently untapped. Our research discovered that if a customer inside a shoe store touched a shoe on the wall shelves, they were 50% more likely to try it on their foot. If they
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