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_ept-elastic-pants-time.jpg "In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.")
⏲ 15 sec ✓ 17-Dec-2012
_how-to-take-an-ept-pregnancy-test-124-parents.jpg "Parents")
⏲ 1 minute 39 seconds 👁 58.9K
_before-you-take-a-pregnancy-test-watch-this-124-8-10-dpo.jpg "Carly Watson")
⏲ 14 minutes 4 seconds 👁 347.3K
_ept-erase-panic-today.jpg "In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.")
⏲ 15 sec ✓ 17-Dec-2012
_faint-line-on-a-pregnancy-test-are-you-pregnant-a-fertility-expert-explains.jpg "Infertility TV")
⏲ 3 minutes 49 seconds 👁 265.3K
_ept-home-pregnancy-test-trying-to-conceive-long-v.jpg "ept Early Pregnancy Test")
⏲ 1 minute 40 seconds 👁 3.8M
_pregnancy-test-line-progression-124-positive-at-8-dpo-14-dpo-124-cheapest-early-detection-tests.jpg "Mommy Shark")
⏲ 4 minutes 54 seconds 👁 67K
_faint-line-on-a-pregnancy-test-what-does-it-really-mean.jpg "Mama Natural")
⏲ 5 minutes 4 seconds 👁 196.5K
_7-15-dpo-line-progression-124-ttc-baby2-cycle-5-124-jesssslife.jpg "JessssLife")
⏲ 14 minutes 15 seconds 👁 83.6K
_finding-out-i39m-pregnant-test-progression-11-15dpo-124-becca-halm.jpg "Becca Halm")
⏲ 8 minutes 49 seconds 👁 136.3K
_emotional-live-pregnancy-test-124-ttc-vlog.jpg "Ju0026D Robs")
⏲ 13 minutes 24 seconds 👁 146.5K
_pregnancy-test-line-progression-124-8-19-dpo-124-pregmate-first-response.jpg "Carly Watson")
⏲ 14 minutes 21 seconds 👁 152.1K
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_ept-elastic-pants-time.webp "In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.")
_how-to-take-an-ept-pregnancy-test-124-parents.webp "Parents")
_before-you-take-a-pregnancy-test-watch-this-124-8-10-dpo.webp "Carly Watson")
_ept-erase-panic-today.webp "In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.")
_faint-line-on-a-pregnancy-test-are-you-pregnant-a-fertility-expert-explains.webp "Infertility TV")
_ept-home-pregnancy-test-trying-to-conceive-long-v.webp "ept Early Pregnancy Test")
_pregnancy-test-line-progression-124-positive-at-8-dpo-14-dpo-124-cheapest-early-detection-tests.webp "Mommy Shark")
_faint-line-on-a-pregnancy-test-what-does-it-really-mean.webp "Mama Natural")
_7-15-dpo-line-progression-124-ttc-baby2-cycle-5-124-jesssslife.webp "JessssLife")
_finding-out-i39m-pregnant-test-progression-11-15dpo-124-becca-halm.webp "Becca Halm")
_emotional-live-pregnancy-test-124-ttc-vlog.webp "Ju0026D Robs")
_pregnancy-test-line-progression-124-8-19-dpo-124-pregmate-first-response.webp "Carly Watson")
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